Bobby Friel
Partner at Direct Insurance Services
Bobby Friel is a partner at Direct Insurance Services. He built and operates Insurance Service 365 — the website most operators use to find the agency's commercial coverage across 29 states.
Bobby's role at DIS is the consultative side of insurance. He reviews contracts, governing documents, and existing coverage to surface gaps most operators don't know they have until a claim hits. Patrick Henigan, partner and licensed agent at DIS, handles all quoting and policy binding.
This division of work is intentional. Operators looking at commercial insurance — from contractors to HOA boards to restaurant owners to building owners to cyber-exposed businesses — don't just need a quote. They need someone to review what's actually in front of them before binding coverage. Bobby's role is to make sure that review happens first.
Bobby is based in Edwards, Colorado, with DIS headquartered in Greenwood Village. He works with operators across contractors, HOAs, restaurants, commercial landlords, and cyber-exposed businesses — serving 29 states alongside Patrick Henigan and DIS owner Mike Spence.
Outside of DIS, Bobby spends time with his wife Jess and daughter Sylvie in Colorado's Vail Valley. He's an avid hiker, skier, and builder.
Want a contract or policy reviewed before you bind coverage?
Bobby reviews contracts, governing documents, and existing coverage before any quote gets bound — so the policy you sign actually matches the requirements in front of you.